Privacy Policy (New Zealand)
1. About this policy
This Privacy Policy explains how The Vocal Minority (“we”, “us”, “our”) collects, uses, stores and discloses personal information when you interact with our quizzes, surveys, petitions and other digital campaigns.
We are committed to protecting your privacy and handling personal information in accordance with the Privacy Act 2020 and the Information Privacy Principles.
2. What personal information we collect
We may collect personal information including:
- your name and contact details (such as email address and phone number)
- your responses to quizzes, surveys and petitions
- your opinions, preferences and engagement history
- information about how you interact with our website and campaigns
- technical information such as device type, browser and usage data
- any other information you choose to provide
3. How we collect personal information
We collect personal information in a number of ways, including:
- directly from you when you complete a quiz, survey or petition
- when you interact with our website, ads or digital campaigns
- through cookies and tracking technologies (see section 8 below)
- from third parties such as data providers, partners, or publicly available sources
Where we collect personal information from a third party, we take reasonable steps to ensure you are made aware of this and you may request:
- confirmation of where your information was sourced; and
- access to the personal information we hold about you
4. Why we collect personal information
We collect personal information for purposes including:
- operating quizzes, surveys and interactive campaigns
- understanding public opinion and engagement
- supporting petitions, advocacy and awareness initiatives
- improving our campaigns, content and user experience
- contacting you about campaigns, petitions or related initiatives
5. How we use your personal information
We may use your personal information to:
- deliver quiz results, surveys and campaign experiences
- analyse responses and engagement trends
- segment audiences and personalise campaign messaging
- measure campaign effectiveness
- communicate with you about relevant campaigns or opportunities to take action
6. Disclosure of personal information
We may disclose personal information to:
- service providers who support our CRM, communications, analytics and technology systems
- partner organisations involved in specific campaigns or initiatives
- advertising and analytics platforms used to deliver and measure campaigns
- other third parties where required or permitted by law
Where we disclose personal information, we take reasonable steps to ensure it is protected and handled appropriately.
We do not sell personal information.
7. Overseas storage and processing
Your personal information may be stored or processed outside New Zealand, including through cloud-based systems and third-party service providers.
Where this occurs, we take reasonable steps to ensure your information is protected by appropriate safeguards.
8. Cookies, tracking technologies and similar tools
We use cookies, tracking pixels and similar technologies to operate our website, deliver quizzes and campaigns, and understand how people engage with our content.
These technologies may collect information such as:
- pages visited and actions taken on our website
- quiz and campaign interactions (including responses and completion behaviour)
- device and browser information
- referral sources such as social media or advertising campaigns
- anonymous or pseudonymous identifiers assigned to your browser or device
Types of tracking we use
We may use:
- Essential cookies – required for quizzes, petitions and website functionality
- Analytics cookies – help us understand how users interact with campaigns
- Advertising and measurement tools – used to measure campaign performance and deliver relevant advertising
- Social media pixels and tags – used to measure engagement from platforms such as Meta, Google and similar services
Why we use tracking technologies
We use these technologies to:
- ensure quizzes, surveys and petitions function correctly
- understand engagement and improve campaign performance
- measure advertising effectiveness
- personalise content and campaign messaging
- optimise user experience and conversion flows
Third-party tracking
Some cookies and tracking technologies are set by third-party providers we use for analytics, CRM, advertising and social media integration.
These third parties may collect and process information in accordance with their own privacy policies.
Your choices
You can manage or disable cookies through your browser settings.
If you disable cookies, some features of quizzes, surveys or petitions may not function correctly.
You may also manage advertising preferences through relevant third-party platforms (such as social media or browser tools).
9. Data security
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.
10. Retention of information
We retain personal information only for as long as it is needed for the purposes for which it was collected, or as required by law.
11. Access and correction
You have the right to:
- request access to the personal information we hold about you
- request correction of your personal information if it is inaccurate, incomplete or out of date
To make a request, contact us using the details below.
12. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be published on our website.
13. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Email: info@thevocalminority.co.nz
Address: PO Box 825
Surry Hills NSW 2010
